Campaign Overview:

Delta Dental in 2023 launched an online consumer health survey: "Breaking the stigma: Let's talk about menopause and oral health." Survey questions aimed to understand how menopausal women (50 and older) experience the U.S. healthcare system, as well as their awareness of common oral health symptoms experienced during menopause.

The first of its kind, the proprietary survey found 84% of respondents were not aware of how menopause impacts their oral health. A patient cannot raise a health concern they are unaware of, making this study a critical resource for prevention, treatment, provider engagement, and downstream benefit design for Delta Dental members. The survey turned into a nearly three-year initiative with the launch of two follow-up surveys to expand awareness by driving the industry conversation on menopause and oral health.

Campaign Results:

Secured 300+ print/digital media placements, totaling 2.5B+ impressions

Supported five influencer activations; garnered 3M+ Instagram views.

Garnered SEO engagement rate of 73%

Landing page continues to rank #1 on Google for several related keywords

Inclusion on PBS’s 2024 documentary on menopause: "The M Factor”

Campaign Results:

Secured 80 M+ impressions across client “Wish List” publications, including Wired, CondeNast, Frommer’s, and GQ.

Shipped 50+ curated media kits were sent to a wide range of targeted reporters across consumer media, travel blogs, and outdoor trades.

Developed relationships with five social media influencers to develop consumer-friendly content amidst a global pandemic.

Embargoed Media Pitch:

On January 7, Eagle Creek will announce a completely redesigned line of its Pack-It functional travel solution cubes and sacs. Combining sustainable materials and functional, distinct, modern and clean designs, the all-new Pack-It collection boasts three categories to fit every traveler’s needs:

Pack-It Reveal™ – The savvy traveler’s go-to, Reveal takes sustainable organization to the next level with the tried and true packing design gaining Ithe feature of wide see-through mesh that offers a top-to-bottom view of your stuff, and provides breathability.

Pack-It Isolate™ – For the active adventurer, Isolate combines ultra-lightweight material with anti-microbial odor control properties for sweaty clothes that provides peace of mind. It’s also completely translucent and helps avoid cross-contamination with other clothing.

Pack-It Gear™ – Gear is the durable, TPU coated, highly water-resistant option that offers a new degree of protection for use both inside and outside of luggage, making it the ultimate protective, rugged organization solution.

As a company rooted in and committed to sustainable manufacturing, all body fabrics in the new Pack-It collection are made with 100% PCR fabrics. With all new and improved design silhouettes, the cult-classic styles such as Cubes, Expansion Cubes, Folders, Sacs, Shoe Cubes, Toiletry Kits, Laundry Storage and more ensure a travel solution for every adventure.

Campaign Overview:

San Diego’s top pastry chefs showcase their signature pastries each spring at Friendly Feast’s annual Chef-Driven Bake Sale. In 2019, the fifth annual event, held in the swanky Herb & Eatery gallery in Little Italy, the charitable organization leveraged the community’s renowned pastry chefs to support homeless youth.

Invitation to Local Media:

Elevated Bake Sale to Benefit San Diego’s Homeless Youth

Join San Diego’s top pastry chefs as they showcase signature pastries at the 2019 Chef-Driven Bake Sale.

Hosted by Friendly Feast, a nonprofit organization that produces engaging culinary events to bring the community together and raise funds for local charities, the annual high-end bake sale will take place on March 31 at Herb & Eatery’s gallery space in Little Italy.

All proceeds directly benefit Friendly Feast and Monarch School, a public school in Barrio Logan whose mission is to break the cycle of youth homelessness through education. Guests will taste a variety of unique pastries made by 12 chefs including Wayfarer Bread, Cowboy Star, and Herb & Wood. The acclaimed chefs have prepared a lineup of sweet and savory selections like chicken and waffle cupcakes, spiced pecan and chocolate tarts, huckleberry almond croissants, and lots more!

Enjoy a glass of wine donated by Domaine Santé, who will also prepare a welcome beverage for VIP guests. Doors open for general admission at 11 a.m. with a $10 donation to enter, and kids younger than 12 get in for free. VIP tickets are now available, which allow early entry to the event and include a complimentary surprise. Once inside, each pastry can be purchased for $5.

Media Highlights:

The San Diego Union-Tribune: Eat the best pastries from the best bakers in the county at the Chef-Driven Bake Sale
THERE San Diego: See the best pastry chefs at the fourth-annual Chef Driven Bake Sale
NBC7 San Diego: San Diego Chefs Whip Up Treats for Charity Bake Sale
CBS8 San Diego: Friendly Feast: Chef-driven bake sale raises money for good cause

consumer health campaign:

Taking menopause from a whisper to

a shout (2023 -)

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Awards & Accolades:

Product Launch: Eagle Creek’s

Relaunch of “Pack-It” (2020- 2021)

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Embargoed Media Pitch:

Media Highlights:

Local Nonprofit Event: Friendly Feast’s

Chef-Driven bake sale (2019)

Campaign Overview:

Invitation to Local Media:

Media Highlights: